Case study 21 jump street

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Case study 21 jump street

If I had to be shopping, I would rather have been across the road in the Early Learning Centre, or up the street sitting on the floor in Waterstones surrounded by stacks of books. Before Debenhams and before Next took hold in the former mill town turned university city, it was one of three big retailers in Preston.

Since that time the store and the company that operated it have been through a number of revamps and changes of image and changes of stock. But then as now, its importance to most locals is to provide a sizeable veranda under which to shield from the inevitable Lancashire rain, and to supply public conveniences to replace those long since closed by the city council.

First, BHS had failed to keep on trend.

Case study 21 jump street

The majority of other department store chains, such as House of Fraser and Debenhams, have done this by bringing in concessions and third-party brands, reducing the need for own-brand product, and making stores a destination to which customers are attracted.

BHS did not do this. During the Sir Philip Green years, it did bring in concessions from some of his Arcadia brands, but never to a great extent, and not in a such a way that it would woo potential shoppers.

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It began life in Brixton in as the inter-war equivalent of Poundland, and was all things to all shoppers. That mantra did not change. Even by the s, when it was far from fashion-forward, it failed to focus on what it was good at and had a strong reputation for — homeware and lighting — and continued to stock a full range, including some food stuffs.

All the major high street brands that have collapsed since the recession Second it failed to take advantage of the changing nature of the retail landscape. Shoppers now tend to shop around, and often use online portals to look at items before then trying them on in-store or buying online and collecting in-store, BHS never addressed that.

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The trend on the high street has been towards smaller stores, which act as flagships for product. Although, as my mum and, I am sure hundreds of thousands of others could attest, a bargain could often be found, others stole a march on what it sold, and had the marketing budget to let shoppers know about it.

Thus whereas once BHS had a strong reputation for towels and bedding say, others followed suit. Although BHS, of course, has a website, digital transformation was far from the forefront of recent investment, and that showed in its in ability to convert customers online, and to use its digital shop front as a way of getting customers in-store.

Although the demise of BHS and the reasons for it will be headline news in the days to come, the continued spat over who brought it to its knees and where all the money went will resonate for far longer:Looking at that, you might be tempted to jump in and model each unit type separately.

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You could spend all your time on that and then follow the case study instructions at the end to a tee, inputting the numbers and percentages provided there.

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Case study 21 jump street

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